Abstract: according to the announcement, Baidu second quarter revenue forecast from 201.10-205.80 billion (31.2-31.9 billion) down to 181-182 billion (28.1-28.2 billion), down the income of about 2 billion yuan ($300 million), has been close to 10%.
[Ti media] according to the Beijing News reported that Baidu SEC before the announcement by the current quarter revenue forecast. Baidu said that the regulatory authorities for the health care industry and related advertising review, is affecting the company’s advertising revenue.
according to the announcement, Baidu second quarter revenue forecast from 201.10-205.80 billion (31.2-31.9 billion) down to 181-182 billion (28.1-28.2 billion), down the income of about 2 billion yuan ($300 million), has been close to 10%.
months of 10, according to Wei Zexi events, network information office that Baidu in the course of medical treatment of Wei Zexi’s misguided process until death, can not shirk its responsibility, and proposed rectification requirements, including comprehensive rectification, immediate medical type is related to the safety of people’s life and health business promotion services, and change the competitive bidding mechanism, not only to give money as much as qualifying standard.
competitive ranking mechanism is Baidu search business on the survival of the business model, but also its main source of revenue. According to analyst estimates, medical advertising accounted for about of Baidu search business revenue, the search accounted for more than Baidu’s total revenue of more than 80%. For the rectification of the proposed network letter office, Baidu made a certain reply, said:
1 a comprehensive review of medical business promotion services
2 for the results of business promotion, change in the past to the price based sorting mechanism, to the credibility of the main, supplemented by the price of sorting mechanism;
The number of
3 control results of business promotion, on the search results page is strictly limit the number of business promotion information to the home page, the business promotion information the proportion of the number of not more than 30%
;Business promotion information
4 of all search results in the eye-catching logo, effective risk warning;
5 to strengthen the medical content in the ecological construction in the search results, the establishment of medical content rating system, the quality of agency of the United Methodist planning, Chinese Academy of Medical Sciences jointly improve medical information, so that users obtain accurate and authoritative information and medical service;
6 continue to enhance the protection of the rights and interests of Internet users, the construction of an additional $1 billion guarantee fund for the use of Internet users to promote the spread of information encountered counterfeit, fraud and losses suffered by the approved after the first payment.
Baidu founder and CEO even published an open letter, said, if you lose the support of users, lost the value of the stick, Baidu from bankruptcy is really only